Day: May 15, 2019

Clicking an e-commerce cart button

Shopping Cart Functionality: How It Can Drive More Sales for E-commerce

Various studies have emphasized the importance of an effective customer journey and its effects on revenues and repurchase intentions. Because the market is evolving, e-commerce companies had to transform the shopping experience to accommodate the growing needs of the modern consumer. Customers today now want a seamless end-to-end user experience, from encountering the brand’s touch …

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