writing content

A Guide to Long-Form Content in Marketing

When it comes to search engine optimisation (SEO) and digital marketing, there’s one insight that you might always come across: your audience’s attention span is so short that they won’t bother with long and winding text. They prefer punchy one-liners that manage to convey your message right away. But while there is some grain of …

A Guide to Long-Form Content in Marketing Read More »