Businesses rely on their marketing teams to come up with ideas and strategies to sell their products and services. The responsibility means huge pressure on the employees, which could result in disaster. As the team leader, you need to keep
Coming up with a good business idea is as simple as identifying a problem and finding the appropriate solution for it. But having a successful business isn’t as straightforward as this. There are several factors that go into starting and
Communication is a word that is thrown around often. Too much, in fact, that its importance is no longer highly regarded. But communication is more than just blurting out words and gaining a response. It’s about sharing messages and portraying
Data is an essential part of business operations nowadays. Companies collect personal information, credit card details, and more to better serve their customers. The problem is that the data is can be very vulnerable if a business does not take
When it comes to search engine optimisation (SEO) and digital marketing, there’s one insight that you might always come across: your audience’s attention span is so short that they won’t bother with long and winding text. They prefer punchy one-liners
Marketing has evolved, thanks to technology. More and more people are shopping online and consuming content on their mobile devices. Reputation management has remained the same in principle because you still need to have a good brand image for customers
Wrongful termination is one of the most common employment disputes that can lead to costly litigation, hefty fines, and damaged company reputation. While mediation can be a master solution to reach a mutually acceptable settlement, it’s still best to do
Have you ever been misunderstood? Have you ever misunderstood anybody? We all have. And a lot of that lies in the fact that there was some sort of communication gap. One thing about words is they’re like a toothpaste squeezed
When most people think of financial concerns, settling debt or making sound investments are what commonly comes to mind. Not everyone is concerned about estate planning, but if you have kids or loved ones, you must start setting your affairs
Preparing for unexpected things is better than not being prepared at all. We are all prone to experiencing things in life that are out of our hand, good or bad. Accidents or losses are unavoidable, but you can prepare your
