Content is the essential element for ranking on search engines. After all, you need to give people a reason to visit your site, stay on it for some time, and keep coming back. While there are several methods of including content on a site, blogging is one of your best options since it affects several elements essential for search engine ranking. It will, for instance, keep your website current and fresh, keep clients on your site for long, and help you target long-tail keywords.
Blogging also enables your Virginia Beach SEO company to generate links crucial for SEO on internal pages and guest websites. While you might churn what you assume are quality articles, your target audience might not see them and they will have minimal impact on your search engine ranking without an expert’s input. One of the things SEO experts will recommend is the structuring of your blog articles. This makes people and search engines easily navigate your content, allows you to rank for individual pages, and prevents competition with similar topics on other pages of your site.
Here are some guidelines for optimizing your blog’s structure:
Analyze Your Categories
You will more often than not concentrate on a specific topic to guarantee your blog’s growth. You should, therefore, evaluate your classes every few months and see if one category is growing faster than another and why. The ideal choice to make it easy to manage and evaluate your blogging is to have different categories for your topics. To guarantee that your blog is growing evenly, ensure that no group is more than double the size of other categories.
Add Tags and Subcategories
It is hard and sometimes impossible to link all your posts to other similar posts on your website. When you have too many articles, most of them will get lost in your structure and be hard for search engines and your audience to find. With subcategories, you introduce an additional layer to your hierarchical structure, making your site easier to navigate and understand. Tags will also guarantee that your posts have enough links. You should nonetheless not have more than three posts for each tag group.
People do not want to click through a seemingly never-ending collection of articles. Including a numbered pagination to your website will link different pages and reduce the clicks it will take to get to your articles. This makes it easy for search engines and clients to go through your articles.
Eliminate Outdated Content
This sounds strange when aiming to rank for considerable content. But if your content is obsolete, some people will look for it and search engines will not bother indexing it. Deleting it will clean your site. You should nevertheless ensure that you do this under an expert’s guidance to avoid getting too many 404s on your website.
Marketers assume that blogging is a foolproof avenue to the top of search engine results. Without the above steps for optimizing a blog’s structure, you will harness little or no benefits from even the best articles. An expert will assess several elements surrounding your business and marketing objectives, and then recommend the best ways to optimize a blog’s structure.